Relative measure

From a Times article on the publishing world's lack of interest in an Andersen juror's tale:

'Reconstructing the ruminations of the Andersen jury and exploring their ramifications is "not the worst idea I ever heard," Jonathan Karp, an executive editor at Random House, said meditatively. "I think the worst idea was the Bible diet, where you ate all of the foods mentioned in the Bible. That was the worst. Although for all I know that became a best seller."'