Who writes this stuff?

From the Netflix envelope for Hotel Rwanda:

Amid the holocaust of internecine tribal fighting in Rwanda that sees the wanton and savage butchering of hundreds of thousands of men, women, and children, one ordinary man (Don Cheadle) musters the courage to save more than 1,000 helpless refugees by sheltering them in the hotel he manages. Djimon Honsou, Nick Nolte, and Joaquin Phoenix co-star in this powerful film (sort of an African version of Schindler's List) directed by Terry George.

I know "the holocaust of internecine tribal fighting" is a fairly accurate description of the Rwanda disaster, but really, who thought such a highfalutin' and contorted turn of phrase would bring people swarming to see this film? Also, correct me if I'm wrong, but doesn't internecine mean "within a group"? And wasn't the fighting between the Tutsis and the Hutus actually between groups?

And then, on the other end of the descriptive spectrum, there's "sort of an African version of Schindler's List." Perhaps they should've added, "Just substitute Don Cheadle for Liam Neeson and a hotel for a metalworking factory." All very oddly reductive.

Still, my hopes are high that the movie itself will rise significantly above the quality of the envelope copy.